The Startup Founder's Overview to Strategic Marketing That Drives DevelopmentAre you a startup creator having a hard time to acquire grip for your new product or business? Do you have an incredible technology but are puzzled why people aren't depressing your door to buy it? If this appears familiar, you need to concentrate on strategic advertising
Creating Market Categories: A Start-up Creator's Roadmap to Success
The Start-up Founder's Overview to Strategic Marketing That Drives GrowthAre you a start-up creator battling to get grip for your new item or firm? Do you have an impressive innovation yet are puzzled why individuals aren't oppressing your door to buy it? If this seems acquainted, you need to focus on calculated advertising and marketing, not simpl
The Buyer’s Journey and Marketing - Mark Donnigan Virtual CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial element of the B2B bu
Mastering today’s B2B Buyer’s Journey is Crucial to Win in Marketing for B2B - Mark Donnigan Virtual CMO
In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.Nevertheless, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their effort
Why Your B2B Marketing Program Must Include Community
In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We discuss just how the acquiring journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketers retake control of the