The Buyer’s Journey and Marketing - Mark Donnigan Virtual CMO

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One crucial element of the B2B bu

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Mastering today’s B2B Buyer’s Journey is Crucial to Win in Marketing for B2B - Mark Donnigan Virtual CMO

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.Nevertheless, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their effort

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Why Your B2B Marketing Program Must Include Community

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as various other facts concerning modern B2B marketing. We discuss just how the acquiring journey is now totally fragmented as well as the manner in which neighborhood structure can aid marketers retake control of the

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